We designed Field Day in easy-to-adapt, modular segments, so the content team could create and curate their own custom page layouts with ease. This meant they had a website that could start off small, with a simple announcement of the event, that grew as the promo-cycle went on, evolving into info pages, posters, artist A-Zs, schedules, maps and stage breakdowns as the event drew near.
Custom ticket pages for this project used a bespoke tier release concept that allowed for staggered pricing throughout the promo cycle of the event. We hooked up to their ticketing partner Kaboodle, providing simple links through to the booking process.