A brand refresh and website for the greatest show on snow

Snowbombing is Europe’s largest show on snow, showcasing a diverse music lineup on the renowned slopes of Austria’s Mayrhofen ski resort.

It’s been a real blast to work on. Initially we updated and refreshed the brand identity to help pave the way for a new marketing effort for 2020. From there we moved on to creating the brand new website. 

What we did
UX / UI / Development / Animation /

Bold colours, sudden edges, floating flags, neon shades. The brand is a real party, and really enjoyable to craft a bustling, action packed website celebrating the Snowbombing brand.

User Flows & Audience Profiling

Not just a festival, but also a holiday- Snowbombing becomes more a UX challenge than a typical festival site, with many travel and accommodation options, along with snow sports gear to hire and a heap of optional extras to pick from.

We had a lot of information to portray, but we still needed the site to feel laid back and uncluttered. We had an elongated period working through user stories and wireframes to make sure everything that needed saying was said, and everything that wasn’t needed was ditched.

We ended up with a streamlined, uncomplicated site that gave people all the right info, at all the right times.

We worked with their ticketing partner Kaboodle to create custom widgets for simple booking mechanisms to improve conversion rates.

Built with Plot for Music Festivals

Snowbombing is built using our very own Music Festival Management System Plot. It’s a system we’ve built for the festival industry having worked on so many projects over the years. It gives us the power to roll out music festival websites super quick, and reposition budgets to where they matter- glorious, unique landing pages, dedicated tickets pages, and beautiful brand aesthetics. 

If you have a music festival, we should probably have a chat about Plot and then we should work together. We’d love that.

Next up

Verso: A vibrant new brand for Verso