The Brief
A complete digital overhaul for the largest, most magical christmas event in the UK.
To bring this to life, we built a bookmarking feature that lets visitors save favourite activities and share them with friends — effectively letting them plan their own itinerary before buying a ticket to match. We sharpened the filtering on activity and vendor listings so it's easier to find what's on and where, and added an interactive site map so visitors can locate facilities and vendors across the park at a glance.
The activity planner was overhauled creating more logical outcomes for the user, who can then save to favourites and share with their friends and family.
We built a full interactive map containing everything in Hyde Park from rides, food and facilities. All fully controlled by our custom admin area technology.
All rides, activities and food & drink areas at Winter Wonderland have their own custom landing pages, allowing for smooth filtering to ensure the entire family can easily find relevant experiences easily.
We added the signature Christmas flair throughout the entire site with interactions and animation elements at every step of the way.
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