New directors, new markets, new ambitions — and their existing web presence wasn't keeping pace. They needed something built from scratch, designed to reflect where they are now and flexible enough to grow with them. The asks were clear: a minimal aesthetic that aligned with their brand, a seamless experience for their internal team to manage content, and a platform that could speak to multiple regions without losing coherence. This was a full end-to-end project. From the first design concept through to a custom-built CMS and a global regional architecture.