{"id":2724,"date":"2018-03-13T22:10:11","date_gmt":"2018-03-13T22:10:11","guid":{"rendered":"http:\/\/projectsimply.com\/?p=1978"},"modified":"2018-03-13T22:10:11","modified_gmt":"2018-03-13T22:10:11","slug":"the-importance-of-the-ability-to-identity-with-your-organisation-how-it-affects-your-members","status":"publish","type":"post","link":"https:\/\/projectsimply.com\/the-importance-of-the-ability-to-identity-with-your-organisation-how-it-affects-your-members\/","title":{"rendered":"How important is good branding for your NGO’s members?"},"content":{"rendered":"
How important is good branding for your NGO’s members?<\/p>\n
When people initially talk about branding, their first thought is pointed toward logos and letterheads. While these particular elements are important parts of a good brand, it is important to realise that your organisation’s brand goes much deeper than some colours and imagery.<\/p>\n
Another important thing to keep in mind is that Branding isn’t solely reserved for corporations and businesses<\/p>\n
Here’s reasons why a strong brand for your NGO is vitally important:<\/p>\n
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Members having an ability to be associated with a particular brand is important for both them and your organisation.For them it gives them a sense of belonging whenever they see the prominent branding of your organisation. On your part, it means that your members are more likely to become engaged with your NGO across all forms of media if your branding is clear and consistent.<\/p>\n
According to The Drum<\/a>, Funding Circle; lending platform for small businesses revealed their new brand and positioning identify in August 2017 which sought to embrace emotional positioning – placing their brand amongst the emotions of their stakeholders. They explained that Funding Circle didn’t just want people to buy from them, they wanted people to buy into the brand and become what they are representing. This is where becoming a “beacon of representation” comes in: the idea that strength in numbers is always better and a strong brand can encourage your members to become a unit where the whole is greater than the sum of it’s parts.<\/p>\n <\/p>\n Arguably the most important aspect of good branding is consistency. Having a consistent, recognisable message running through your entire organisations branding will ensure that your members don’t suffer a confusion and therefore a disconnect with your organisation. This consistency is what breeds a natural, unforced tone-of-voice throughout your staff and stakeholders to help push your key messaging across at all times.<\/p>\n2) It helps you to set the internal tone of voice for your organisation when communicating externally<\/h4>\n