{"id":1433,"date":"2015-03-26T15:51:46","date_gmt":"2015-03-26T15:51:46","guid":{"rendered":"http:\/\/projectsimply.com\/?p=1433"},"modified":"2015-04-20T15:56:22","modified_gmt":"2015-04-20T15:56:22","slug":"rethinking-form-design-for-the-user","status":"publish","type":"post","link":"https:\/\/projectsimply.com\/rethinking-form-design-for-the-user\/","title":{"rendered":"Rethinking form design for the user"},"content":{"rendered":"
All too often we see websites in which it appears that the design of a form was an afterthought. We see forms which are visually confusing, inaccessible and even downright unusable. A form is often the first point of contact for a user to interact with your business or brand – so why would we want to put obstacles in the way of something this important? How many times has your form unwittingly become a barrier to what could have been your next big sale? These questions and more, we needed to explore.<\/p>\n
I should start by saying that we, as an agency, endeavour to be the best at what we do and quite often this leads us to challenge the accepted norms. We feel this sets us apart from the others – those who think as design as purely a commodity; something to be sold time and again without thinking about the consequences for its client and end users.<\/p>\n
Times change, the internet evolves – and with it, the way that people use websites has evolved. Knowing this is key to understanding how people use and interact with elements of a website.<\/p>\n
We wanted to re-think the way in which forms would be used and to create a standardised form design which we could use on future projects. As an agency which focuses heavily on design, we know that great design should focus on experience, but balance creativity.<\/p>\n
With this in mind we needed to design a form experience which was:<\/p>\n
We discussed what best practices we knew to be true, what information needed to be captured on the form and what the user needed to see to understand and complete the form correctly.<\/p>\n
Using our combined experience, tried & tested methods and common sense – this was our process.<\/p>\n
Starting with pencil and paper, we went back to basics and began by thinking about what a form was at a very high level.<\/p>\n
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Looking at the basic form field types, we looked at how we could apply a set of basic rules to these to create foundation & consistency.<\/p>\n
How would the form elements look? Could we use colour coding to denote clarity and consistency? Would validation messages instantly convey understanding? Would the validation work the same across all the field types? How would accessibility concerns be addressed?<\/p>\n
These are some of the questions we needed to address to be confident we were doing what was best for the user.<\/p>\n
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Thinking firstly about the layout of the form, we sketched a basic form structure. Knowing that users initially scan a web page with their eyes before making any kind of decision, we knew that keeping the form as linear as possible was common-sense and so we tweaked the form layout to reflect this.<\/p>\n
The reasoning behind this is so that the user has a clear goal – they can scroll down the form and know what they must do in order to get from A to B.<\/p>\n