It’s everywhere! Your friend does it, even your dad does it – but what is it exactly?
Well, at the very basic level, social media is a powerful platform for communication. Like traditional media, it allows people to communicate and, if approached sensibly can offer the following benefits:
This ability to communicate much more effectively is multiplied when used in conjunction with current technologies such as smart phones, laptops and tablets to name just a few. These devices can offer instant access to information, anywhere and at anytime.
Social networking platforms form the core of the social media revolution. These platforms, which include Facebook, Twitter, YouTube and LinkedIn, can all offer accelerated ways of communicating, whether in a social, business or consumer context.
To get the most from social media your company will need to put into place an effective social media strategy.
Firstly, it is important to understand that any kind of social media strategy will be a long-term commitment.
Secondly, you should identify some goals, a set of milestones you wish to get out of social media.
Some example goals could be:
Once you have some clear goals, you can start to implement them.
Whatever your goals, expectations and level of social media knowledge, it is worth seeking the advice of the professionals.
Digital marketing agencies will be able to put together a bespoke social media strategy that is tailored towards your industry, goals, target audience and budget.
For information on social media, or to speak with the Project Simply team, call us on 0161 408 1023 or email [email protected]