Parklife Festival: How we built a website to sell 50,000 tickets
Half a million hits in the first day, 50,000 tickets sold through web, 30% increase in social shares and a 35% increase in on-site engagement. Our happy client launched their website on brand, on time and on budget.
Parklife festival, you may have heard of it. A relatively quiet affair tucked away in Heaton Park, Manchester catering for a variety of music tastes and experiences. Ok.. we will stop being modest now.
Manchester’s greatest festival suffered the usual management issues that lead to decision paralysis, the worry of escalating budgets and working with people that weren’t quite “getting it”. Some of Parklife’s main issues were:
We designed and built a mind-bending colourful part of a website to promote Manchester’s finest festival that was filled with little animations and beautiful interactions, all leading the user to the sign up and ticket purchase options.