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Emmaus UK is a homeless charity who change the lives of thousands of people. We launched an intuitive series of websites for them that will facilitate communication and interaction with all audiences.


About Emmaus UK

Homelessness is rising year on year and has reached crisis point in the UK.

This is a cause that we feel very connected to as its effects are highly visible in this area of our city. When Emmaus UK approached us, and we learned more about how they work and what they do – we knew we had to work on this project.

Emmaus is an expansive global organisation, and with over 30 localised branches across the country with very different operations – from offering advice, employment and access to sheltered accommodation for homeless people, through to operating charity shops that raise funds, as well as attracting volunteers and financial donations, efficiency is key to its success.

The Challenge

The client had a really clear objective; the websites needed to be more effective and accessible for its users, and with links out to a host of multiple community sites, the CMS needed to be customisable and simple for all communities to use and customise.

Many associated organisations require direct communication with the charity to enable the best outcome for the person in need, and the old site was no longer fit for purpose, but the brand was well recognised and worked well for the charity.

What we did

We ran a number of stakeholder and end user studies to evaluate the current and optimal user experience and working with the Emmaus brand assets we designed and built a new network of websites that could meet the varied demands of engagement with Emmaus.

Working with Project Simply has been a really collaborative, flexible and insight-driven process. The new site has to work for over 30 independent organisations within our federation so this approach has been essential.

Dan Booth, Individual Giving Manager at Emmaus UK

From communications, monetary and clothing donations, arranging furniture collections, planning rehousing and homeless support applications – the users of the website vary in age and ability so a simple interface was essential, despite the large-scale functionality of the website. 

What our client had to say

Our new website will really help drive user engagement and our improved user experience will mean more people can access our services, visit our shops and make a donation. In the long term the website should also continue to deliver as our federation grows and changes.”  

Dan Booth, Emmaus UK


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