An interactive digital experience for the greatest pop group in history

Sometimes we get the chance to work on real dream projects, and getting the chance to design and build a creative, one of a kind website for the greatest pop group in history was one of those moments.

Mamma Mia! The Party is a new and unique entertainment experience that puts you in the heart of the action, and we were tasked with creating a digital experience that represented the amazing, inventive, immersive world.

Universal Live
What we did
UX / UI / Interactions / Development /

A 3d world triggered by human gestures

Using the amazing pixi.js, we built a custom animation framework that allows users to parallax within a 3d space and scroll through, creating inventive and exciting interactions.

The homepage was designed to be one big adventure, telling the story of Mamma Mia! The Party to newcomers and to help engage and excite people about the wonderful world they have created.

Simple to use, exciting to explore

It was important for us to make a site that felt like a mini-adventure in your hand, but also a website that was easy and accessible for everyone to use. Our biggest challenge is often striking the balance between usability and creativity.

We worked closely with the Mamma Mia! The Party team to help creative direct photography shoots and create compositions that would work well in our pop-up-book style world and built assets ready to be interactive, exciting, and super quick to load on screen.

Super easy to edit and expand upon

We also wanted to make a site that is ready to expand and develop as the marketing cycle matures.

We built a customised admin experience allowing the Mamma Mia! The Party team to edit every aspect of the site, without any restrictions in place in terms of creativity or progressiveness.

Next up

The Long Road Festival: An immersive country and blues festival expereince