The Brief
We partnered with Double You Management to build their digital presence from the ground up — creating a platform that reflects the calibre of the artists they represent.
Every design decision was made with the photography and motion in mind. Generous white space, refined typography, and a flexible grid system give the site a gallery-like quality that feels native to the world of high-end creative representation. The design steps back so the work can step forward.
A subtle intro animation sets the tone before a visitor has scrolled an inch. The homepage hero pulls from across the full roster — giving new visitors an immediate, immersive sense of the talent Double You represents.
The goal was to create an experience where the work does the talking — minimal, considered, and completely image-led.
We built the entire admin environment around how the Double You team actually works.
No off-the-shelf solutions. No unnecessary complexity. A tailored backend inside WordPress, designed specifically for portfolio creation and curation — so the team can move fast without ever needing a developer.
At its core is a highly visual, streamlined portfolio management experience. Adding artists, building collections, and updating work is intuitive by design — giving the Double You team the speed, flexibility, and creative control they need to keep the site as dynamic as their roster.
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